- In its 2019 fourth quarter earnings report, Google parent company Alphabet revealed that its YouTube division generated $5 billion in ad revenue for the quarter and $15 billion for 2019.
- Until now, YouTube revenue had remained a mystery since Google acquired the company for $1.65 billion in 2006.
- YouTube accounts for approximately 10% of Google’s total revenue.
- Overall, Alphabet generated $46 billion in Q4 2019 and Google search alone generated $96.1 billion in ad revenue for 2019.
