The Death of the $15 Salad

Medium (11/10/2020)
  • Americans stuck at home due to the coronavirus are binge eating pizza and abandoning expensive specialty salads.
  • Pizza chains such as Domino’s and Papa John’s are reporting double-digit growth while mom-and-pop pizzerias have thrived on delivery apps.
  • In contrast, specialty salad chains like Sweetgreen are getting crushed as their office customers have evaporated.
  • This marks a decade reversal of struggling pizza chains forced to revamp ingredients in response to upstart healthier options.
  • Ultimately, pizza has been widely embraced as comfort food during stressful times.