- The US Justice Department recently levied an antitrust lawsuit against Google, claiming its 88% control of online search has created an illegal monopoly over search-based advertising.
- In response, Google claims it’s dominance derives from being better, not limiting users access to rivals; users can freely switch to other search engines anytime.
- However, investors haven’t shown confidence in a viable threat to Google search.
- 17 search-engine startups including DuckDuckGo have only received a combined $700M in new investor funding.
