- Former Apple executive Ron Johnson, widely credited with developing Apple’s retail stores, has struggled leading Enjoy Technology.
- Founded in 2014, Enjoy has 700 mobile stores (2,000 employees) that bring smartphones, computers and other electronics to customers homes to test out and potentially purchase.
- Johnson envisioned Enjoy’s convenience sparking more electronics sales.
- Despite raising $450M after going public in March (2021) via Spac merger ($1.1B valuation), costs rapidly outpacing revenues (below $100M) forced Enjoy to file bankruptcy in June (2022) with just $1M left.
