How Clubhouse Is Working to Become a “Real Company”

The Hollywood Reporter (11/12/2021)
  • Upon launching at the onset of Covid, Social audio app Clubhouse an overnight sensation.
  • Clubhouse, which essentially hosts conference calls anyone can join, generated a major buzz last year after celebrities joined to discuss a myriad of topics.
  • Despite initially being invite-only, millions uncovered ways to join helping Clubhouse achieve a $4B valuation.
  • However, growth has slowed significantly since Twitter and Facebook cloned its core product.
  • To maintain its relevance, Clubhouse is working to become a “real company” with more features that attract users.