- Ahead of potentially announcing his run as a Democratic US presidential candidate, former NYC mayor and billionaire businessman Michael Bloomberg will spend $100 million on anti-Trump digital advertisements (eg Facebook, Google ads).
- Bloomberg’s net worth is over $50 billion.
- The digital ads will be featured in Arizona, Michigan, Pennsylvania and Wisconsin (battleground states).
- If he runs, Bloomberg’s advisers said he’ll focus on delegate-rich Super Tuesday states (eg California, Texas) “where the cost for most other campaigns to buy substantial advertising would be prohibitive”.
