- Google’s YouTube user base (1.5 billion monthly) skews younger than other platforms thanks to its huge supply and consistent flow of new content.
- While YouTube’s suggestion and auto-play algorithms increased usage and attracted advertisers, they also facilitated spread of misinformation.
- Advertisers complain about appearing near hateful videos but remain committed.
- While undisclosed, Morgan Stanley estimates YouTube will generate $22 billion/year by 2022.
- Little has improved since YouTube announced hiring more moderators (December 2017).
- YouTube’s long-term goal is a misinformation detection algorithm similar to its successful piracy-detection systems.
