- 2016-2018: Poet Claudia Rankine and photographer John Lucas interviewed 100 people across the US and London to find their motivation for dying their hair blonde.
- Only 2% of the worldwide population and 5% of white Americans are naturally blonde.
- While some claimed dying was done to look younger or fit personality, when prompted many confessed it was done to gain better treatment from others.
- Rankine believes some view blondeness, a proxy of whiteness, as a way of gaining or amplifying social status and acceptance.
