- Several years ago, industry experts labeled Fiat Chrysler CEO Sergio Marchionne a “madman” for discontinuing several sedans (Chrysler, Dodge) to focus on SUVs and trucks.
- However, this move led to a profit boom that has inspired other US automakers.
- The Ford Taurus, Chrysler 300, Buicks, and Cadillac’s are now at risk of being discontinued or replaced with high-end models.
- Low gas prices, fuel economy improvements and Trump’s calls to “relax” mile per gallon requirements should help truck and SUV sales continue to grow.
