Nollywood Is Ready to Go Global Thanks to Netflix

Bloomberg (05/24/2019)
  • Nollywood (nickname for Nigeria’s film industry) has found new life thanks to Netflix.
  • Since its inception (1990s), Nollywood has struggled with growth/profits restrained by piracy.
  • Since entering Africa (2016), Netflix has struck global licensing deals with major Nollywood studios, allowing producers to cash in on streaming rights.
  • Popular Netflix Nollywood releases include Chief Daddy (death of billionaire patriarch sparks family infighting) and Lionheart (woman enters boys-club railroad industry).
  • Generating over $500 million/year, Netflix gives Nollywood more room to grow.