- MoviePass, which started offering one-movie-per-day theatre subscriptions for $10/month last year, is capping new subscribers to 4 movies/month.
- The company also started prohibiting subscribers from buying tickets to “select” movies more than once and subscriptions must be paid for 3 months in advance.
- To prevent fraud, some subscribers now must upload photos of their ticket stubs.
- Many were and still are skeptical of MoviePass’ longterm prospects since it losses money after subscribers view more than 1 film a month.
