- Established high-end car makers (eg Aston Martin, Ferrari, Bentley) are adapting to more young and female buyers who highly value personalization and eco-friendliness.
- Accommodated requests include a Bentley painted in a client’s favorite nail polish color and a McLaren painted to match the white sunlight shade of Swiss snow.
- These car makers also face competition from all-electric upstarts (ie Rimac, Pininfarina) who face less barriers (easier to assemble electric cars).
- Despite changes, high-end car makers have leveraged limited-edition models and new SUVs to boost profits.
