- French fashion billionaire Bernard Arnault is relying on his children to increase LVMH’s millennial appeal.
- Arnault built LVMH in the 1980s by acquiring family-owned European luxury goods companies (Louis Vuitton, Dior, Moët, etc) and scaling them up/abroad.
- LVMH now includes 70 brands generating $48 billion worldwide (2017).
- Luxury fashion has shifted from “it” bags to entire outfits (shirts, streetwear, puffy jackets).
- Arnauld’s children have helped recruit young designers such as Kanye’s former creative consultant Virgil Abloh and expand LVMH’s online presence.
