- Accessible via Instagram or the new stand-alone app, recently launched IGTV lets Instagram users upload long (up to 1 hour) videos that are viewable in full-screen, vertical mode.
- Instagram currently limits video uploads to 1 minute.
- IGTV signals Facebook is ramping up efforts in rivaling YouTube for video content.
- Last year Facebook launched Facebook Watch, allowing users to monetize video creations with Facebook ads.
- IGTV will eventually include ads and share revenues with creators.
- Videos uploaded on IGTV can be simultaneously shared on Facebook Watch.
