America’s DIY Phone Farmers

VICE (08/01/2019)
  • Ordinary Americans are buying dozens (even hundreds) of cheap smartphones to generate additional income via ad-fraud.
  • These “phone farms” run applications that simulate human behavior by interacting with incentivized ads.
  • Incentivized ads (ie some TV and Movie trailers) compensate users with points that can be redeemed for gift cards and cash.
  • 20-year old Joseph D’Alesandro recounts making $2K per month from phone farms.
  • Last year, advertisers started cracking down on phone farm traffic and significantly reducing incentivized ad payouts.
  • However, phone farming is still alive.