- Instagram, Twitter, Snapchat and TikTok have become nearly identical after copying each others features: news feed, disappearing posts, private messaging, and live broadcasts.
- This race-to-copy started after Instagram (Stories) successfully cloned Snapchat’s core disappearing posts.
- However, since more influencers are on Instagram, Stories opened the door to more interesting content.
- Now, users seem to upload the same content across different apps that have the same features.
- The platforms started copying each other to boost revenue-generating engagement, a temporary boost that has largely diminished.
