Drake & Why Rappers Fall Off After 5 Years

Genius (05/05/2016)
  • Most rappers have a 10-year span of widespread popularity, with year 5 as the peak.
  • Drake may have peaked: his 2011 album Take Care solidified his top status in rap and his latest album Views is his most successful crossover project yet.
  • Historically, top rappers fell off due to personal turmoil (i.e.
  • drug abuse, lawsuits) and stagnation; also, within 5 years many young fans outgrow artists as they transition from middle school to college.