- Over the past two months, digital advertisers have complained about the declining effectiveness of Meta’s (Facebook, Instagram parent company) digital ads.
- Ad buyers report that costs have doubled or tripled while the effectiveness of campaigns has diminished, prompting some to shift more ad spending to Google and TikTok.
- Some believe that the Chinese e-commerce giant Temu’s billion-dollar expenditure on digital ads to expand its US operations has driven up the cost of digital advertising.
- Meta generates over $100B per year from digital ads.
Meta Advertisers Say Automated System Has Been Glitchy for Weeks
(04/10/2024)
