- Following a Supreme Court ruling, the NCAA’s board of directors officially suspended rules prohibiting college athletes from selling the rights to their names, images and likeness (NIL).
- College athletes can now profit by monetizing their social media accounts, signing autographs, participating in advertising campaigns as well as many other business ventures.
- Athletes will also be able to sign with agents to secure endorsements.
- However, NCAA rules still prohibit schools from directly paying athletes.
- Many athletes have already announced business partnerships and endorsements.
