- Following the George Floyd murder, major retailers such as Sephora pledged to support racial equality by reserving shelf space for Black-owned beauty brands.
- While admirable, Black brand’s limited financial resources has made offers hard to accept.
- Major retailers require brands to share 50-60% of their retail sales, significantly reducing profit margins.
- Also, many Black brands can’t afford to maintain a consistently high, on-demand inventory required for retail.
- To further assist, Sephora is helping brands secure venture capital.
- Ultimately, Black brands hope support isn’t a fad.
