Jeffrey Katzenberg Blames Pandemic for Quibi’s Rough Start

The New York Times (NYT) (05/11/2020)
  • The new streaming app Quibi has struggled since its April 6th launch.
  • Quibi has raised $1.8 billion from investors and its led by former Disney chief Jeff Katzenberg and former HP chief Meg Whitman.
  • Its goal is to provide short-form entertainment (5-10 min episodes) for people on the go.
  • Despite featuring shows produced or starring JLo, LeBron and Chrissy Teigen, only 2.9 million people have signed up for Quibi’s free 90-day trial.
  • Katzenberg blames coronavirus despite its positive impact on other video streaming services/apps.