- About 18 months ago (summer 2018), NBA superstar Stephen Curry nearly ended his endorsement with Under Armour (UA).
- In response, UA CEO Kevin Plank flew to California to convince Steph to stay.
- Curry was upset about weak sales of his signature Curry 3 shoes.
- As a compromise, UA created an entirely separate business around Curry, similar to Nike’s creation of the Air Jordan Brand.
- Curry almost left UA in 2017 after Plank voiced support for Trump.
- UA currently pays Curry about $20 million per year.
