Why Netflix won the Seinfeld streaming deal

Vox (09/16/2019)
  • Starting 2021, the hit TV sitcom Seinfeld, which originally ran from 1989-1998 (180 episodes), will stream exclusively on Netflix (5-year/$500M deal).
  • Currently, Hulu is paying $130M over six years to stream Seinfeld.
  • While $130M to $500M is a huge jump, Netflix has more global subscribers.
  • Netflix is probably trying to proactively build and/or maintain in preparation for increasing competition from new streaming platforms (eg Disney, NBC, etc).
  • Warner recently paid $425M to start streaming “Friends” re-runs and NBC is paying over $500M to stream The Office.