- American teens are turning to Instagram threads for everyday life advice (dealing with acne, friends at school, becoming more popular).
- With account names such as @selfcaresis and @selfcarethreads, these accounts are managed by older teens and college students.
- While IG threads have been around since 2017, they started exploding in 2018.
- Major self-help thread account admins claim they spend hours every day answering follower’s questions.
- Teens view threads as easier to navigate and more trustworthy than Google.
