- Launched in 2014, women’s clothing designer Fashion Nova’s rapid growth has been driven by using Instagram “Influencer’s” with large followings to promote the brand.
- Fashion Nova’s 3,000 influencers receive free clothes in exchange for posting photos wearing them.
- Founder/CEO Richard Saghian recognized that social media has replaced runways for consumers to discover new fashions.
- Faster than “fast-fashion” leaders (H&M, Zara), Fashion Nova monitors what’s being worn online and relies on 500 sewing factories across Los Angles to produce sample products within 24 hours.
