- UK-based Cambridge Analytica helped Facebook sell billions worth of ad-space.
- Founded 2013, Cambridge was funded by billionaire Trump donor Robert Mercer.
- Facebook recently suspended Cambridge after it was exposed that it helped Trump’s campaign influence millions.
- Many Facebook apps require users to agree to share their personal information in exchange for free usage.
- Brokerages create and acquire apps for the sole purpose of accessing user data. Cambridge Analytica bought data then used Facebook’s Lookalike tool to target 230 million Americans deemed easily influenced by sensational ads.
