- Several years ago, industry experts labeled Fiat Chrysler CEO Sergio Marchionne a “madman” for discontinuing several sedans (Chrysler, Dodge) to focus on SUVs and trucks.
- However, this move led to a profit boom that has inspired other US automakers.
- The Ford Taurus, Chrysler 300, Buicks, and Cadillac’s are now at risk of being discontinued or replaced with high-end models.
- Low gas prices, fuel economy improvements and Trump’s calls to “relax” mile per gallon requirements should help truck and SUV sales continue to grow.
The American Sedan Is Dying. Long Live the SUV
(01/16/2018)