- Scientific experiments found that people have a hard time distinguishing candy flavors (gummy bears, skittles) while blindfolded because most taste the same.
- We project what we think candy tastes like based on its color/smell.
- “Our brains are used to processing certain sensory cues together”.
- When we see yellow candy that smells like lemon, our brains tell us we’re tasting something lemon flavored.
- Skittles are allegedly made to smell like how they appear despite all pieces really being the same.
