The ‘Beer Guy’ Moment Was Worth an Estimated $8M in Ads.

NBC Washington (11/01/2019)
  • During Game 5 (at Nationals Park) of the recent Houston Astros vs Washington Nationals Baseball World Series, Jeff Adams was smacked in the chest by a homerun ball while holding two cans of Bud Light.
  • Smartphone video footage of the “Beer Guy” quickly went viral.
  • Jeff found out he went viral days later (he’s not on social media) and Budweiser flew him to Houston for Games 6 and 7.
  • Marketing experts estimate Budweiser received $8M worth of free exposure from the viral event.
  • More Free Summaries at