- During Game 5 (at Nationals Park) of the recent Houston Astros vs Washington Nationals Baseball World Series, Jeff Adams was smacked in the chest by a homerun ball while holding two cans of Bud Light.
- Smartphone video footage of the “Beer Guy” quickly went viral.
- Jeff found out he went viral days later (he’s not on social media) and Budweiser flew him to Houston for Games 6 and 7.
- Marketing experts estimate Budweiser received $8M worth of free exposure from the viral event.
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