- NBC is reporting excess demand for 2022 Super Bowl Ads, with fewer than five (5) 30-second commercial spots currently available.
- 2021 commercial demand waned due to Covid; 30-second commercial slots were $5.5M and didn’t sell out until days before the Super Bowl.
- Major companies (eg Anheuser-Busch, Coca-Cola) played fewer ads; the biggest cuts were made by film studios due to movie theatre closures.
- The 2022 Super Bowl will feature pre-Covid level commercials from major companies as well as new streaming and cryptocurrency platforms.
