- Industry executives are growing frustrated after investing hundreds of millions into new podcasts that haven’t panned out.
- The top 10 podcasts are (on average) 7 years old (eg “Joe Rogan Experience”) and only a few in the top 50 are relatively new (eg “Michelle Obama Podcast”).
- The growth in new podcasts has outpaced the growth in listeners.
- With over 3 million podcasts currently available, listeners prefer sticking with what they know.
- The industry is now focusing on expanding podcast offerings in foreign countries.
