- Fast-food restaurants such as Burger King and Subway are partnering with Beyond Meat and Impossible Foods to make plant-based menu items (eg Impossible Whopper).
- However, these plant-based offerings have nearly the same nutritional value as their standard counterparts.
- The main goal of the plant-based alternatives is to create a nearly-identical imitation, perfectly recreating textures and flavors.
- Pushing for a lower-calorie or lower-fat option comes secondary.
- Most consumers just want to see if restaurants can “pull it off”.
