- The Bloomberg campaign is offering Instagram micro-influencers (people with 1,000-10,000 followers) $150 to create original content showing support.
- The invite is on Tribe, a platform where companies and brands can solicit nearly 70,000 Instagram influencers for help creating and promoting seemingly-original content.
- Bloomberg’s campaign encourages influencer submissions to be “well lit”, mention “why we need a change in government” and “honest, passionate” without any negativity or profanity.
- The influencer campaign seems to be geared towards collecting pro-Bloomberg content for later usage.
Mike Bloomberg Is Paying ‘Influencers’ to Make Him Seem Cool
(02/18/2020)