Nike’s Self-Lacing Adapt BB Basketball Shoe Is Actually Smart

WIRED (01/15/2019)
  • Nike’s Adapt BB basketball sneakers ($350, February 2019 release) use smart automated lacing technology to secure feet and reduce injury risk.
  • Embedded weight and foot-size sensors ensure secure fastening and fit.
  • Basketball’s lateral movement and jumping makes players greatly at risk of foot injuries.
  • Wearers can adjust tightness using preset configurations, by pressing a button, or via remote app.
  • “Oh Shit!”: Sacramento Kings guard De’Aaron Fox after fastening BB.